What’s art? Can we have some conclusive ideas or simply accept what’s presented as such on an ad-hoc foundation? Is it whatever a designated artist determines it’s, holding that the essence of art resides in choice and ensuing focus on a single object or a range of objects? A black square becomes artwork is chosen for that purpose: an unmade bed: a drop. Art, therefore, concerns significance, what every selected object says about onlookers or the world. It’s a reference.
I suggest that the above consideration of what is and isn’t art is the effect of the regular becoming inundated by the artwork. A TV is designed, by way of instance, for aesthetic and practical reasons: a magazine comprises photographs that express all accessible artistic criterion: a dining table and chairs are expressive of sculptural values: a self-designed house interior comprises greater artistic attributes than an unmade bed setup self-consciously. Constructed for standing and wealth: a book cover, a poster, a leaflet, a movie preview are fully expressive of artistic worth. These are always anonymous, utilitarian and omnipresent.
Equipped with such a deluge of normal art, the artist chooses to choose to emphasise their artistic qualifications. So whatever they select is artwork, eliminating it from the larger, profound artwork of the world around us. The artist is consequently an interpreter of limited significance, merely isolating and highlighting what we create, bringing restricted originality to the table. They supply largely not only what others may do, but in doing this make our lives more applicable.
Look around you when you travel to work or go shopping. Notice the way the bus is designed, what it says about the world, a toy or item of packaging, billboards with their carefully chosen colours and contours, the gorgeous contours of a vehicle, a kettle, a skillet. Yes, recognised art is reflected in these items, but takes on a new life. If a self-proclaimed artist eliminated a kettle from its regular environment and put it in a pub, rightly it would reach artistic authenticity and its artistic properties could be highlighted. The credibility of the object thereby outweighs the credibility of the artist.
High art no longer has an adequate rationale in the face of emblematic regular artistic expression. Dull bombastic iron or bronze sculptor referencing dead ideas have to be consigned to histories interminable wastebin. The enormous blue cockerel on a plinth at Trafalgar Square, London, has higher artistic significance compared to surrounding statues of dead statesmen from the presents of Roman senators, providing onlookers with both delight and joy.
When you choose to sell your artwork, you become a business owner. Initially, you do everything yourself. You purchase the supplies and create the art. You promote, promote, sell, distribute the artwork. You do all of the paperwork and customer support. Phew – no wonder you get tired sometimes!
When your art sales create a profit, it is time to look at paying for assistance. You can begin with finding an accountant, assistant, bookkeeper, and caregiver for family members.
For clarification, I am considering an art marketing adviser as somebody who would advise about how to position the sort of work I’m making for maximum earnings; that paths of sales (wholesale, galleries, licensing, etc.) are most suitable for my job, and how to position myself for this specific market. I realize that there are reps who really do the marketing of other’s work, but I am not sure I’m prepared to look at that.” KD
A number of you might be prepared to work with an art professional. Titles can be perplexing. In a nutshell, here is what every art professional does:
Artist Advisors (that would be me) guide artists that wish to create a better living making art. Artist Advisors:
- Help artists decide what they want from their artwork and make a pathway to receive it
- Visit artists’ web sites and studios to advise how to increase their Internet presence;
- Appraise artist business plans to evaluate what’s working and advise how to make it work better;
- Review artist marketing strategies to evaluate what’s getting results and advise how to get more exposure;
- Discuss artists pricing strategies and revenue results and advise how to earn more money;
- Counsel on how best to manage collectors and other art professionals;
- Write about art marketing for blogs, internet sites, magazines, or books.
Unlike the rest of the art professionals, art consultants don’t sell or represent your job.
Art Advisors buy or lease artwork for private collectors. Art Advisors:
- Educate their customers;
- acquire art for collections;
- handle art collections;
- set up the job;
- rotate the collection.
Art Consultants buy or lease artwork for corporations, healthcare facilities and other organizations in the public and private business. Art Consultants:
- Acquire and manage corporate art collections;
- set up site-specific commissions;
- curate art displays;
- create art events;
- develop educational activities about art for employees, clients and the local community.
Art Curators advise private collectors and museums on loans and acquisitions of artwork. Art Curators:
- Visit artists’ studios to find out about their work and choose pieces for exhibitions;
- evaluate artworks that collectors desire to donate to a museum;
- select artwork from the museum’s collections for displays;
- arrange travelling art exhibitions;
- write about artwork for catalogues, brochures, magazines, or books.
Art Licensing Agents represent artists who have work that producers can rent to use on goods. Art licensing agents:
- Help you choose which work is suitable for licensing;
- identify the suitable retail stations;
- produce a sales and marketing strategy to promote your art;
- promote artwork to their contacts in the marketplace;
- negotiate licensing contracts and royalty payments;
- administer contracts for permits;
- keep current on current licensing trends and themes.
Artist Representatives are private traders who represent artists. Artist Representatives:
- Organize and create exhibits and meetings with individual collectors;
- supply gallery and museum positioning;
- organize promotional support;
- do public relations;
- provide marketing services for the artists they represent.