We wrote 10 ways an artist can advertise and brand their art. In an ongoing series, we’re providing additional ways an artist can market and develop their brand. Today, plenty of people and businesses get marketing and branding mixed up. In other words, marketing is the way an artist reaches their target audience with advertising, promotions and public relations. Branding defines the artist and defines exactly what their target audience thinks they are. Whenever a prospect or a possible client makes contact with the artist in person, print, virally or by other means, they’re forming an opinion of the artist and the artist for a brand.
The following is a list of 10 additional thoughts and ways in which an artist can use to promote, market and brand their artwork. This, as well as the prior list of hints, is forever changing as technology and the public’s tastes change from a popular media or marketing vehicle to another. This listing is in no particular order of significance for an artist to use to develop their brand:
1. Book publishing is a medium that allows the artist to present their artwork to prospects in a memorable form. Today, book publishing has been used increasingly more by artists as a marketing tool. There are lots of POD (Print on Demand) sites which will enable an artist to design, print and publish their own”Art Book”. This can then be used by the artist for marketing and demonstration purposes. Most POD sites also allow for the publications to be available for sale to the general public if the artist is prone to do so. Presenting their work in this way is a wonderful thing for an artist to have as a give away to prospects and gallery owners. There are even some artwork reps looking to maintain an artist’s art book on a document or have the ability to show their customers the artists work.
2. Document and Slide websites permit the artist to showcase their work in PowerPoint demonstrations and PDF presentations. These websites also provide the artist with a profile area and links back to their own site. Keywords and tags are a part of every file that’s uploaded and these files will even appear on all the major search engines. It is yet another way for an artist to get out there and also to market themselves, their art and their site.
3. Art licensing is a place where artists can supplement their normal art and generate additional income from their art. Art licensing companies are extremely specific as to what sort of art they are searching for and they will let you know what their creative parameters are. Most art licensing companies are constantly looking for new artists and they’ll provide ways for an artist to submit art for consideration, right on their site.
4. Podcasts are getting to be an extremely effective tool for anybody that wants to get their message out. Think of podcasts as YouTube, with no movie. A podcast can be utilised as a specialty massage or a rehash of an old post or artwork strategies for different artists. Whatever it is, it’s just another media in which the artist can connect to their target audience and remain current with their prospects and clients. Links could be added to the artist’s site or site to get prospects to subscribe to. Podcasts are a great branding tool for an artist.
5. Blogs are an effective way to attract your audience. There’s free software such as WordPress, Blogger and Typepad an artist can use to develop and publish their own blog. These are content-driven books that individuals will read to be educated on topics that interest them. Keywords, name tags and meta tags are a vital part of blogging since this is a means where when people are searching certain words, they will discover the artist. It’s nearly like post-marketing, but the artist is using their own site to accomplish this.
6. Art and business directory websites may be used to help build traffic to the artist’s website. A directory site may also help build brand awareness. Directory sites are also an important link building tool for artists. The artist should try and get listed in as many directory sites as you can. Additionally, Google, Yelp, Yahoo, Bing and others have local business directories that artists must maintain also.
7. Newsletter publishing is another manner in which to construct and maintain a writer’s brand. A newsletter can be a printed book or it may be part of an artist’s key website. If correctly formatted and tagged, these posts will also appear on major search engines and drive traffic to the artist’s site. These are content-driven books which people want to read and find out about certain information. In the articles and content that is used and written about in the artist newsletter, these posts can then be used for posts websites, blogs and press releases. There are literally 100’s of newsletter software and newsletter templates on the internet to use, follow or be inspired by. Regardless of what the artist chooses to use, the newsletter must talk directly to their target audience, inform them of relevant issues and resolve their problems.
8. An artist can grow to be a guest writer on other art” business” sites that are in the artist’s field of expertise. This not only provides the artist with a much larger audience to present their brand, but it will also help get visitors to the artist’s site and their blog for extra traffic. Additionally, by artists doing so, it is going to assist the artist to convert more potential email addresses for future promotions. Find out more about the top 10 art blogs in your niche and approach them with the thought of doing a guest post. Blog publishers are constantly searching for new content. The artist should be certain that the blogger’s guidelines are being adhered to and followed.
9. Become a timely commentator on relevant art forums and artwork sites, which allow comments. When engaging in discussions on a forum or on a website, an artist will have a chance to market their brand in their own thread through their own comments. This sort of promotion is similar to social networking and an artist ought to remember that their opinions are their eternally and to think twice before they publish their comments. If the artist’s remarks become a commercial or are self-serving, a moderator won’t permit them may ban the contributor from engaging. An artist must research the top 10 art forums and artwork blogs in their market and join, get involved and become part of these communities. It’s a terrific way for an artist to become a famous, community and expand their market.
10. Artists should combine any available free online art galleries and art sites. These websites allow an artist to advertise and show their work to thousands of individuals every day. Besides demonstrating their art an artist will also have the chance to have a profile, links to their site and oftentimes a biography and artist statement as part of the demonstration. Lots of the more recent free artist sites now have the capacity for the artist to have a site, post news items and upload media releases. Moreover, some artwork sites have their own community forums for the artist to donate to. An artist needs to have a fully developed and well-written profile for one of these sites. They ought to be certain everything is nicely written, spell checked and finish before uploading. An artist can get on to at least 30 to 40 of those free online art galleries. Blogs are an effective means for an artist to not only brand themselves but besides, it provides another way to drive visitors to the artist’s website.